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What Do You Sell?

It took me a long time to really get it what I sell in my business. At first I thought I sold communication coaching and consulting. Then I thought I sold marketing expertise. Then I thought I sold the tools to getting more clients. At various times I would have had...

Social Media is Scary

Every once in a while, social media freaks me out and makes me want to run screaming altogether. That's what happened to me recently when I Twitter-clicked my way to a blog post titled “The Five Most Annoying Couples on Facebook.” The article describes the...

Naming Your Business

I found the process of naming my business excruciatingly difficult. And it's not even the first time I have named a business. I named Eloquence Communication, though the process was hasty and ultimately I learned that was an ill-fitting name. I had a massage business...