At some point, you’ve probably seen an ad or website for Coca-Cola. Have you ever noticed how you feel when you see the logo/colors? In an instant you get a sense of what the company is about…classic, iconic, family-oriented. They use a traditional font and color scheme that tells you they’ve been around for a while, they keep their website and products simple, and they post information like recipes and contests that are meant for families to share. Their message is strong and clear. Can you say the same?
If each of us could explore and understand ourselves and our message as well as Coca-Cola, success is eminent. Your Right Client will be able to identify exactly what you do and who you are in an instant…and they will decide if they have fallen in love with you or not. That’s right! Love (or lack there of) at first site does exist. It’s human nature to determine whether or not we like someone or something within 7 seconds of experiencing it/them using our 5 senses. Identifying your natural style of expression and allowing it to shine through is what I call your Expression Élan. It is three words that you choose as reflections of your most authentic, powerful expression. It is your best resource for your self-expression and business communication.
From the language you choose in your marketing materials and business planning to the colors and images you associate with your brand, your Expression Élan will provide the zing that makes your business exciting and intriguing to your potential clients. I’ll talk more about what each word should represent and how to reveal it in next week’s blog.
In the meantime, If you want to read the excited stories of those who’ve revealed their Expression Elans, you can do that here http://michellebarryfranco.com/your-expression-elan/.