Starting a blog can feel daunting. I know because I thought about blogging a long time before I started to do it myself. Even then, I struggled to really get into blogging. I think the reasons for this struggle are similar for many of us who are in heart-felt business endeavors: 1. We like to listen to others so sharing our “expertise” in what appears to be a one-way fashion (which it's not, but at first it really feels like it is) feels strange, 2. It takes a lot of confidence to put yourself out there in such a bold way to such a potentially gigantic audience, and 3. We already have too much to do so thinking of topics, figuring out how to write them in a way that's interesting, and learning the technical aspects of blogging feels overwhelming.
If you can write reasonably well, you really should blog
If you listen to or read anything about marketing your business or private practice today you will hear how important it is to have an online presence – and one that attracts your Right Clients, fans and potential collaborators. The best way to do that – hands down – is blogging. (Actually, public speaking is even better, but that's not an online endeavor, mostly… but more on that soon.) Blogging is a great way to be generous with your knowledge, invite conversation and show your expertise.
If you can Guest Blog, too, that's a lovely bonus.
Eventually, if you keep at it for a while, other people might invite you to blog on their website, too. This is great news for a number of reasons: 1. you get a brand new audience, which means a whole new set of possible connections with you and your business, 2. you get “linkbacks” to your website, if they agree to add a link to your website – these are good for Search Engine Optimization, and 3. it is an endorsement from a third party that they think you have credible expertise.
You never know where these guest blog opportunities might show up.
After I wrote my first Working Retreat blog post, in which I talked about home swapping as a way to arrange a retreat at lower cost, I got an email from Lois at Home Base Holidays asking if I would guest blog on their companion blog about using home exchange for working retreats. (Which I did and here is that blog post.) What a cool opportunity for me. A whole new audience, and one that fits my Right Clients well because I work with solo business owners like counselors, social workers, therapists and artisans so often. Many of my clients chose to go into business for themselves so that they would have the flexibility to travel.
So, start your blog, if you haven't already.
I really do relate to the uncertainty about beginning your blog. I know there are so many things that you could do to grow your business. And, I also know that blogging draws community and potential clients to your page. From there, it's about creating meaningful relationships just like in any other part of life. And you know how to do that. So give yourself this opportunity to reach a bit further in your connections.
Starting a blog can be really easy. If you need a few pointers to know where to start, get in touch via email or comments here. I am happy to point you in some useful directions.