Bear with me while I share a little about myself and my business (it’s with you in mind, of course.)
I’ve been in business for myself for over four years. It has been one hell of a four years.
In that four years, I’ve:
- Rebranded four times (yep, FOUR.)
- Changed my focus at least four times
- Revamped my website at least five times
- Written and produced a content-rich, super useful multi-media program under a brand I changed almost immediately, rendering the lovely program unusable in its current form.
- Produced a DVD home-study workshop based on a live workshop I facilitated again under a brand I no longer use. The whole thing, in its current form, is also unusable.
- And, of course, plenty more… (but let’s not belabor this too much… hmph.)
Why am I telling you this? What does this have to do with you?
Well, I have a hunch you may have experienced (or be experiencing… or starting to experience) some of what I have experienced in my own journey as a soul-inspired business person.
It’s part of the plight of those of us doing the somewhat “squishy” work of changing lives with our message. There are so many ways we can approach our work in the world, so many different kinds of people we could help. And often, we want to help them all.
You start digging in and it can get really messy – very confusing. And really quite anxiety-provoking.
I spent so much of my time in my first few years searching for the “right” way to grow my business, my gut tied into a knot wondering if I was making the “right” decisions, choosing the “right” tagline, creating the “right” offer, producing the “right” program. I bought marketing programs, hired coaches with big promises and spent so many conflicted hours trying to be present with my daughters while I was totally obsessed with what “to do next” in my business.
As passion-driven business owners, we start to think that intense anxiety is “normal.”
Maybe you know what kind of anxiety I’m talking about…
This is the kind of anxiety that makes you feel stuck yet urgent, uncertain and antsy. The kind that makes you take action – any action – just to ease that inner edge, to release some of the tension.
The kind of anxiety that makes you listen too intently to what others think you should do, to forget that you are the expert on your life and your business.
The kind of anxiety that muffles your inner knowing.
And that Inner Knowing is your greatest business mentor.
You need your Inner Knowing clean, clear and carrying a megaphone.
But here’s what I’ve learned this year…
it doesn’t have to be so hard.
It’s true that it isn’t easy. There is a lot to “figure out” and trial and error are a normal part of that learning process. But the angst – the anxiety and fear – that part doesn’t have to own the process. In fact, now I know that…
Anxiety absolutely must not drive.
What’s the antidote to this dangerous creature that may be wasting your time, money and precious life as you try to grow your soul-inspired business?
Inner Peace. Peace. Peace, inside. Ease, flow… knowing, trusting, centered faith.
When you really give yourself the grounding – the time and space – to calm your inner world, to listen deeply, and to remember that you have what you need right now to do the next thing (even if the next thing is to seek guidance or support from a great coach or program)… everything changes.
You take your power back.
You remember why you made this bold, beautiful move of stepping out on your own into your business.
You give yourself the precious thing that we are all looking for underneath all of the other things we do (business and personal)… Inner Peace.
When you let go of that unnecessary anxiety… When you let your heart, your clear mind, and your peaceful spirit guide your business, you’ll make decisions easier.
You’ll know what to do sooner (and when not to do anything yet.)
You will save time, money and precious energy.
You’ll preserve your spirit.
You’ll help more people, sooner and more powerfully.
To your deep Inner Peace, dear friend…
Much peace and thanks to Tamari 09 for this peaceful, spirit-bursting image.