In this video:

  • About one of my awesome clients who was so passionate about her message, until video stripped her of all of that expressed passion (before she knew how to not let that happen)
  • How to connect with that same energy and connection you feel when you are speaking to someone one on one when you are creating a video.
  • The three-step process for creating useful and engaging videos every time.
  • How my daily thought-work / fear releasing practice helps me feel comfortable on video

Adapted transcript of video:

Hi there. Michelle Barry Franco here.

Let's talk about video, because video is such a powerful way to serve your ideal audience members.

I have many clients who have struggled with video. I hear from people all the time about how much they struggle with feeling comfortable on video. One client comes to mind in particular who has such a powerful message and she's so passionate about it. When you stand and talk with her about it, even when she's talking about it in a group of people, she delivers it with such ease and passion and clarity.  But when she would get on video, she would just become stiff and lose her intonation in her voice. You couldn't hear that passion. And it was such a struggle for her to just move through all of that. I want to share with you the same things I shared with her so that she could start creating videos.

I’ve discovered that you need to have a fear releasing practice, or you can call it a calibration practice, or even just a morning intentional practice. It's essential to my own work in the world, and I've seen it change so many of my clients’ lives. Something where every day you are stepping into the leader that you are meant to be. That kind of heart connection with your ideal audience member and your own message that drives doing such scary things, like creating videos and then sending them out into the world.

First – have what I call a fear releasing practice, because that's really what it was for me. I was so stuck and I did this practice, this combination of tapping and thought work that really freed me and allowed me to be standing here creating this video for you now and doing lots of other things over this last couple of years.

Second – create an outline, a very simple outline from which you will speak. I'm going to show you the outline I'm using for this video. It has my three main points on it. That's it. (see video) That's what I create for my videos. And I just write them and I'm sticking them on my computer and here's the camera. Create an outline so that you remember the three things you're going to cover. Just those three things. I don't want you to write the whole thing out because you'll end up reading it and that feels stiff and it does not create connection. And then you might practice from that outline a good three to five times so that you know what you're going to say underneath each of those main points.

Third – and this is really essential – you're going to talk to their hearts. There's a camera between you and me right now, it's just kind of incidental, it's interesting to me that there is a camera that is connecting my heart to your heart right now. And whenever I create videos, which I do a lot of, I'm not talking to a camera. People will even use that language with me, they'll say, “Whenever I get in front of a camera, or I'm speaking to a camera…” And I'm thinking “What camera?” Right now, I feel you. Do that. Get as connected as you can with your ideal audience member. Go back to that ideal audience member, if you haven't done this yet, look for the blog post that has the ideal audience member exercise (here it is). It's a drawing exercise. Go to that drawing, and look at her thought bubbles, connect with her heart, connect with her struggle. Then hit record and share with her your very clear and focused three things that you know will make her life better. Or his. Either one.

Get the camera out of the way. Calibrate your heart in the morning. Make sure you're in a practice of stepping into that kind of leadership. Use an outline so that it guides you as you're going, but that, so that you're speaking extemporaneously and from your heart. Connect from your heart to their heart. That is what I recommend for video. Take good care. See you next week.