The Essentials of a Story – and how the term story is being misused

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“What story is your life telling?”

This kind of generalization of the concept of a story drives me a little batty. Largely because it dilutes the power of story crafting – and the impact of the telling of a good story.  

An intentionally crafted and shared story is such a powerful and beautiful creation.

The delight and staying power of a good story is unparalleled.

This kind of impact through story happens when we take time and energy to craft a compelling story. In this video, I talk about the essential elements of a good story then I share a story from my own life as an example to illustrate how these elements play out in a story.

Some key takeaways:

Essential elements of a story – the story arc:

  • Set the scene
  • Rising action
  • Climax
  • Resolution

As thought leaders, we use story in service of a greater mission. We choose a story to make a point, to illustrate our message in a kind of “living color” via storytelling.

We are specific and intentional with our stories – and they are always shared with our audience in mind.

I can’t wait to hear your stories! Share with me a time that someone has used stories in a good way or even a confusing one.